International Women’s Day: A look at the net worth of the top 10 WWE stars

WWE’s reigning female wrestling stars earn a lot more than they used to. Each wrestler’s base salary plays a significant role in their net worth, as WWE offers lucrative contracts, especially for top stars who are flexible about their storylines and in-ring personas. Their popularity translates to merchandise as the wrestlers earn a share of merchandise sales, which can be a substantial part of their income. Their brand endorsements and social media reach boost their additional income streams and also grow their marketability.
Not to mention, the live wrestling matches and fan meet-and-greets can lead to additional earnings through ticket sales and appearance fees. Many wrestlers venture into launching their businesses, like clothing lines, podcasts, or fitness brands, diversifying their income. This Women’s Day, let’s look into the net worths of top WWE stars.



Charlotte Flair is one of the most celebrated female wrestlers in the history of WWE. She is the daughter of wrestling legend Ric Flair and has solidified her place in the wrestling world through multiple championship reigns and mesmerizing performances. In addition to wrestling, Charlotte has invested in various ventures, including modeling and dance, enhancing her financial portfolio.



Becky Lynch, known as "The Man," has become a global superstar, and has even acquired a main event status at WrestleMania. A key reason behind her staggering net worth is her brand and endorsement deals; her merchandise sales have been a big factor behind her net worth. She has also dabbled in Hollywood and has been a part of commercial film projects which have earned her quite a bit of money.


Sasha Banks, who has made a significant impact in WWE and later transitioned to NJPW as Mercedes Mone, has built a substantial net worth through her wrestling career, merchandise sales, and other ventures in acting and modeling.



Bayley has been a cornerstone character in WWE's Women's Division and her accomplishments include multiple championship wins and notable performances at major events, which have contributed to her earnings from contracts and merchandise. She has also been involved in community outreach and charitable activities; this has ramped up her visibility and made her a favourite with brands.


Easily one of the most famous names in women’s wrestling, Rhea Ripley has quickly risen through the ranks of WWE's women's division, gaining popularity for her unique in-ring skills. She has multiple championship accolades to her name and has earned a significant income from her career. In fact, her brand is expanding since she is also dabbling in the gaming industry so her net worth is set to go up in the near future.



Asuka, known for her captivating style and technical wrestling skills, has garnered fame in both WWE and Japan. Her experience in the wrestling industry allows her to draw on various revenue streams, including merchandise and appearances. Asuka’s brand is aided by her outgoing personality and presence on social media, which helps her make millions.


A veteran in WWE, Natalya is recognized not only for her wrestling talent but also for her continued relevance in the business. With a family lineage in wrestling (being a member of the Hart family), she has capitalized on her legacy through numerous title reigns and reality TV appearances.

8. Liv Morgan

Liv Morgan has gained significant attention on the WWE roster for her engaging character and high-energy performances. She has been a part of various factions and storylines, her popularity has translated into earnings from merchandising deals and social media engagement. As her star continues to rise, her financial future looks promising.


Kai broke into WWE through NXT and has become a prominent figure in WWE's women's division, which has led to her growth in net worth. Thanks to her athletic prowess and creativity in storytelling, she has secured opportunities for merchandise sales and public appearances.


It’s easy to see how Stratton grew her brand so quickly. She received recognition for her dynamic, ‘bombshell’ performances and engaging persona in NXT. Stratton made her television debut in 2021 and quickly rose through the ranks. Stratton is quite big on TikTok and has leveraged social media platforms to connect with fans. Merchandise sales, appearances, and endorsements also contribute to her net worth and since she has Hollywood ambitions and has already signed with an agency, her net worth will rise pretty soon.